Now, you don`t need me to tell you 90% waste isn`t lean! So here are some quick and dirty headline templates that will turbocharge the power of your business cards, websites, sales letter, press releases and spoken presentations! But before we begin - just a few tips to bear in mind...

1. Experience Shows That Simply Surrounding Your Headline With " " (quotes) can increase readership by up to 27%. Why? Because when you put it in quotes, people think something important is being said.

2. Use Title Case. ALL CAPS doesn`t get more attention - it`s just harder to read. Sentence case lacks importance so avoid that one too.

3. Tell The Truth. It`s very easy to get carried away writing sensational headlines but make sure you can back up the promise with real results.

4. A Logo Isn`t A Headline. Your logo, snazzy graphics, special effects or even photographs should never take precedence over a good headline. Even if you love your logo - the people who you want to sell to probably couldn`t care less.

5. Test, Test, Test! If a mailing fails to get a response, or people just aren`t responding to the messages on your website it is almost 9 times out of 10 down to a poor headline that someone thought would work, but didn`t check. For a new product/offering, we`ll write several headlines and spend 80 percent of the total writing time perfecting them. Then we`ll do an equally split test mailing to find a winning headline.

Right on to the sneaky templates...

"The Top 10 Reasons _________________________ And What To Do About It"

Examples:

* The Top 10 Reasons People Get Divorced

And What To Do About It

* The Top 10 Reasons 97% Of Businesses Fail

And What To Do About It

* The Top 10 Reasons Why Dreams Don`t Come True

And What To Do About It

"A Simple Solution For __________________________"

Examples:

* A Simple Solution For Nervous Speakers

* A Simple Solution For Frustrated Dieters

* A Simple Solution For Stressed Out Managers

"How __________ Did ______ And How You Could Too"

Examples:

* How A 60 Year Old Farmer Made $1,000 In A Day And How You Could Too

* How I Started My Own 7-Figure Business With Less Than $500 And How You Could Too

* How My 6 Year Old Sister Threw A 20 Stone Man And How You Could Too

"How Doing These ___ Simple Things Can Turn You Into A __________________________"

Examples:

* How Doing These 7 Simple Things Can Turn You Into A Top Earning Salesperson

* How Doing These 3 Simple Things Can Turn You Into A Self Made Millionaire

* How Doing These 5 Simple Things Can Make You Irresistible To The Opposite Sex

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"How To ______________ & Why It Works"

Examples:

* How To Sell Ice Cream To Eskimos & Why It Works

* How To Double The Value Of Your Business In A Week & Why It Works

* How To Speed Up The Sales Process & Why It Works

" ___ Secrets of ______________________"

Examples:

* 7 Secrets of The Internet Millionaires

* 12 Secrets of The Greatest Thinkers Of Our Time

* 6 Secrets of The World`s Greatest Athletes

"Why Doing ________________ Will Lead To ______________ Again and Again"

Examples:

* Why Sacking Bad Clients Will Lead To Improved Productivity Again and Again

* Why Getting Into This One Routine Will Lead To Increased Energy Levels Again and Again

* Why Playing The Blame Game Will Lead To Poor Results Again and Again

What Your ______________ Isn`t Telling You About _________________ That Could ___________________

Examples:

* What Your Financial Advisor Isn`t Telling You About Endowments That Could Leave You Broke & Homeless

* What Your Marketing Consultant Isn`t Telling You About Advertising That Could Be Leaving A Hole In Your Pocket

* What Your Insurance Company Isn`t Telling You About New Regulations That Could Leave You Paying The Price

Try these out and have fun!